A monthly report from Nielsen sorts every minute of American TV watching into four buckets. Here's what counts, what doesn't, and why December 2025's record streaming share means less than the headline suggests.
Everything else migrated to streaming, but the one program type that must be watched now, with everyone, at full price, stayed — and became broadcast's entire business model.
Halloween, Thanksgiving, and Christmas episodes persist because they solve problems streaming cannot: they bind a show to the calendar and give audiences a reason to watch on the night.
What began as a ninety-second memory jog for weekly viewers has become a compressed, spoiler-aware art — one that binge viewing nearly killed and then reinvented.